Since August, my friend and I have been working on a online shop selling Coach products, and we’ve finally gotten around to launching it about two weeks ago. We had already taken the photographs of the items about a month back, but we didn’t really have time to come up with the content and design of the site, what with school and everything. We finally managed to spend about a day post-midterms to get down to completing it, and safe to say the site is live now.
the loft (name courtesy of my co-founder) sells authentic Coach items brought back from the States, and we sell them at competitive prices in Singapore. It’s my first attempt at selling products online that are relatively luxurious, and I look forward to the experience of selling a product. My contribution has been to purchase the items from my brother as well as code up the website, which was quite simple considering I used CodeIgniter for it. I suppose the most tedious part was watermarking the photographs and saving them into the different sizes, but I managed to get that done in about an afternoon.
We have only been marketing the site to our friends so far, and we’ve started a Facebook group to try and raise awareness about our online shop. We’ll be looking to promote our site in various forums too, and hopefully this cost-free advertising will be an effective means of marketing. Meanwhile, it’s good to see that people are reaching the site via search engines, so improving its rankings will be something I’ll be looking to do. Also, there’s another collection of items that we will be putting up on the site shortly.
Tags: Coach, CodeIgniter, Facebook, Marketing, the loft
